about

One Planet Group is a closely held private equity firm that owns a suite of online technology and media businesses while also investing in early-stage companies. Our mission is to support strong business ideas while building an ethos that helps improve society and give back to communities. We believe that good ideas and profitable businesses are not enough. Making a positive impact starts with aligning our efforts with the right intentions.

Infused with foundational values which promote diversity and inclusion, unity, service to humanity, and excellence in all things, One Planet Group strives to foster an environment that promotes equality, love and empowerment. Our tagline, innovation x intention, encapsulates these core values and is at the epicenter of everything we do. Learn more about our award-winning culture here.

One Planet Group was founded in 2015 by tech entrepreneur Payam Zamani. With offices and employees in over ten countries, its global headquarters is located in Walnut Creek, California.

our management team

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Payam

Zamani

LinkedIn

Payam Zamani is the founder of One Planet Group.

Founded in 2015, One Planet Group is a closely held private equity firm that owns a suite of online technology and media businesses and also invests in early-stage companies. Infused with Zamani’s deeply held beliefs from the Baha’i Faith, One Planet’s mission is to support strong business ideas while also building an ethos that helps improve society and gives back to communities. 

Owned and operated businesses of One Planet Group span a variety of industries including ad tech, publishing, and media. Key companies include Buyerlink, Autoweb, California.com, One Planet Media, and One Planet Studios. One Planet Group also runs BahaiTeachings and One Planet, One People as part of its foundation arm.

Zamani was born in Tehran, Iran but was forced to flee at the age of sixteen due to his religious beliefs. Ultimately arriving in the San Francisco Bay Area, Zamani graduated from UC Davis in 1994. 

In 2020, One Planet Group was named a ‘Best Place to Work’ by the San Francisco Business Times and the Silicon Valley Business Journal, and also received the Better Business Bureau’s Torch for Ethics Award. Zamani was also honored as a ‘Best CEO for Diversity’ in 2020 by Comparably, was granted the Tahirih Justice Center’s ‘Hope Award’ (2016), and is a recipient of the University of California, Davis Award of Distinction (2018).

Today, Zamani splits his time between California, Nevada, and New York, along with his wife, Gouya. Together the couple has two daughters.

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Payam
Zamani
Founder
One Planet Group
Buyerlink
Autoweb
Venture Capital

Josh

Barsetti

LinkedIn

Josh is Vice President, Controller & Principal Accounting Officer for AutoWeb, directing all financial activities for the company.

Josh brings over two decades of finance and accounting experience. Before joining AutoWeb, Josh held various roles, including Chief Audit Executive, Chief Accounting Officer, Director of Financial Reporting, and Senior Manager of Internal Audit. His diverse background spans multiple industries, including education technology, manufacturing, transportation industry training, and convention and events services.

He holds a bachelor's degree in Accounting from Northern Arizona University and is a certified public accountant.

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Josh
Barsetti
VP, Controller & Principal Accounting Officer
Autoweb

Sunny

Chang

LinkedIn

Sunny is the Chief Marketing Officer for Buyerlink. She leads the marketing team and develops strategies and tests for generating high-quality online traffic and improving website conversion rates.

Sunny loves working with her colleagues, who she refers to as a 'dream team'. She appreciates the fast-paced and ever-changing digital marketing industry, which allows her to continuously work with new tools and tactics. Her team is always working to reach their targeted audiences more effectively and test new strategies through diligent performance measurements.

Originally from Taipei, Sunny majored in international business at the National Taiwan University.

Outside of work, Sunny is an avid reader and hiker. Sunny is also passionate about early education and child development, and looks forward to volunteering at her local library.

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Sunny
Chang
Chief Marketing Officer
Buyerlink

Tatevik

Davtyan

LinkedIn

Tatevik is the Senior Vice President of Legal and Compliance for One Planet Group and its subsidiaries. She leads the legal team in building a strategic and comprehensive privacy program and supports all legal and regulatory matters.

In her role, Tatevik collaborates with the information security team to ensure alignment between security and privacy compliance programs including policies, practices, and investigations, and acts as a liaison to the information systems department. She also oversees and develops ongoing privacy training for the Buyerlink team. Tatevik first joined the team in 2020 and quickly took the leadership role for privacy compliance. She currently maintains knowledge of applicable federal and state privacy laws and standards.

Prior to joining One Planet Group, Tatevik has held positions in both the private and public sector leading negotiations on multimillion-dollar public-private partnership projects, bilateral agreements, and government reform projects on justice and human rights. Tatevik holds a Ph.D. in Law from Yerevan State University and a Master’s degree from Georgetown University Law Center.

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Tatevik
Davtyan
SVP, Legal & Compliance
One Planet Group
Buyerlink
Autoweb

Matt

DeVey

LinkedIn

Matt is the Vice President of Industry Partnerships at AutoWeb, where he is responsible for nurturing and growing AutoWeb’s relationships with OEM, agency, and national marketplace partners. Since AutoWeb became a member of the One Planet Group family, he has been inspired by the way the company’s commitment to creating a better world permeates the culture. Matt believes the best partnerships are built upon respect and trust that is forged over time. Matt is an analytical marketer focused on identifying the tactics that move people to action.

Matt has spent the last 16 years in the automotive marketing space. He began his career working for JWT where he led the execution of advertising strategy for Ford, Lincoln, and Mercury dealer associations around the Midwest. Prior to joining AutoWeb in November of 2019, Matt spent 7.5 years with FordDirect. After growing a 25MM book of business with Ford Dealership associations from scratch, he went on to lead their portfolio of lead generation products. Matt holds a bachelor's degree in advertising and interdisciplinary humanities from Michigan State University, along with an MBA from the Kenan-Flagler School of Business and the University of North Carolina – Chapel Hill.

Outside of work, Matt is active in the life of his two young boys as a coach and board member of the educational foundation that helps ensure a top-tier educational experience in his hometown of Northville, Michigan.

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Matt
DeVey
VP, Industry Partnerships
Autoweb

Scott

Edwards

LinkedIn

Scott is the Senior Vice President of AutoWeb Operations, where he is responsible for creating, implementing, and optimizing AutoWeb’s digital marketing efforts, lead operations, and digital advertising solutions.

Scott brings over a decade of experience in e-commerce products and digital marketing, working with both automotive and Fortune 500 consumer-facing brands. Prior to AutoWeb, he served as Vice President, Product and Growth Marketing at Vokal, a digital and growth consultancy focused on the full product lifecycle from innovation to optimization and scale. As part of the executive leadership team there, he led and had responsibility for the profit and loss (P&L) for the organization — including product, growth marketing, design, and engineering.

Scott also brings with him highly relevant experience in the automotive industry, having served as Director of Digital Marketing and Product at Detroit Trading Co., where he worked across the automotive vertical to deliver digital-first solutions while optimizing the product funnel, decreasing the cost per sale, and expanding revenue generation. He has held additional leadership positions at Gordon Food Service, GrowLife, Inc., and SM Administrators.

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Scott
Edwards
SVP, AutoWeb Operations
Autoweb

Sarah

Gulbrandsen

LinkedIn

Sarah is the Head of Special Projects at Buyerlink.

Sarah previously served as the COO of Buyerlink as well as the CEO of RingPartner, a call marketplace based in Victoria, British Columbia. RingPartner was acquired by Buyerlink in 2021. Sarah has spent the last 15 years helping global companies connect with consumers, working across a variety of sectors including digital marketing companies, a Fortune 500 retailer, and also a brief stint in television. Under her leadership, RingPartner was recognized as one of Canada’s Fastest-Growing Companies on Canadian Business’ Growth List and also the winner of the Digiday Worklife Awards for the Most Passionate Employees.

Sarah was the recipient of VIATEC's Emerging Leader Award and was also included in Business in Vancouver’s Top 40 Under 40 list. She has been featured in Forbes, on NBC, and CBC News.

In her free time, Sarah enjoys renovating homes, spending time with her family & mentoring other women on their own career paths.

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Sarah
Gulbrandsen
Special Projects
Buyerlink

Brian

Hafer

LinkedIn

Brian is Senior Vice President of Business Development at Buyerlink, where he oversees the expansion of its core marketing services and technology both internationally and across new industry verticals.

He is an accomplished marketing and eCommerce executive with over 25 years of leadership experience helping multiple venture-backed, early and growth-stage companies. He is also an avid investor, advisor, and mentor for a number of technology start-ups in the Austin area. Brian joined Buyerlink in 2019 due to the company’s commitment to diversity, reputable history, and positioning in the marketing technology space.

Prior to Buyerlink, Brian served as Vice President of Media and Strategic Partnerships at U.S. Auto Parts Network, Inc., a leading internet retailer of automotive aftermarket products where he helped the company grow sales in excess of $300M. Brian has also held a number of executive roles at Trilogy, Autobytel, and Autoweb.com.  He holds a bachelor’s degree in business economics from the University of California, Santa Barbara, and an MBA from the Cox School of Business at Southern Methodist University, University Park, Texas.

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Brian
Hafer
SVP, Business Development
Buyerlink

Carlton

Hamer

LinkedIn

Carlton is the Chief Financial Officer at One Planet Group, directing all financial activities for One Planet Group and its subsidiaries.

Prior to joining One Planet Group, Carlton served as the CFO of Autoweb, a performance-based marketing company for the automotive industry, which was acquired by One Planet Group in 2022. Carlton is a certified public accountant, bringing nearly three decades of experience to One Planet Group. Prior to joining Autoweb, Carlton spent fifteen years at Cox Automotive, holding multiple Vice President roles that focused on strategic planning, supply chain, and real estate. During his tenure, he also served as controller of the AutoTrader.com division.

Carlton began his career with Deloitte on the audit team, working out of the Atlanta office. He holds a bachelor’s degree in Business Administration from the University of Georgia, where he graduated cum laude.

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Carlton
Hamer
Chief Financial Officer
One Planet Group
Autoweb
Buyerlink

Dan

Ingle

LinkedIn

Dan is the President and COO of Buyerlink, where he oversees the company's business performance and operations, including sales, product, and marketing. Previously, he served as the President and COO of AutoWeb, a subsidiary that operates independently while being owned by Buyerlink. His strategic guidance over the years has helped solidify AutoWeb’s market position and drive its operational success.

In his 30-year career, Dan has served in several operations and technology leadership roles within Cox Automotive, Kelley Blue Book, and Capital One. Most recently, he was responsible for international business development at Cox Automotive, leading the global expansion and in-market operation for the Kelley Blue Book and AutoTrader brands. Dan’s tenure in international resulted in business launches in China, Brazil, Australia, Portugal, and the UK. Prior to Kelley Blue Book being acquired by Cox Automotive in 2010, Dan was a leader in the transformation of the 80-year-old organization from a legacy print publisher to a data and analytics-enabled market leader. After several years as a consultant, Dan got his start in the automotive industry as a technology and data leader for a direct-to-consumer lending business, PeopleFirst.com, which was acquired by Capital One in 2003. 

With most of his career spent in California, Dan now resides in the mountains of northern Utah with his family. When time permits, he enjoys outdoor activities like skiing, mountain biking, and trail running in the abundant fresh air.

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Dan
Ingle
President & COO
Autoweb
Buyerlink

Kinsey

Jackson

LinkedIn

Kinsey is the Vice President of Home Services and Appointment Marketplace at Buyerlink.

Kinsey has spent the last 15 years helping small businesses grow. From COO of one of the nation’s top deal sites, to CMO of a blockchain technology company, to a dual role as the VP of Marketing & the VP of Client Success for a digital marketing agency, she’s been lucky enough to wear multiple hats, achieve phenomenal growth, and work with incredible people.

Kinsey has extensive experience in digital marketing, product development, content creation, lead generation, and sales enablement. Her strengths lie in strategy, organization, execution, and optimization. Over the years, her greatest sense of fulfillment comes from building teams, mentoring employees and creating environments conducive to job satisfaction and growth. She loves the “Go-Giver” mentality and strives to embody it in all of her interactions. Kinsey holds a BS in Business Marketing from the University of Utah.

Above all, Kinsey is a mom to 5 incredible daughters. While time for hobbies can be hard to come by, she enjoys working out, reading, watching her kids play sports, and going to an occasional concert.

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Kinsey
Jackson
VP, Home Services & Appointment Marketplace
Buyerlink

Tom

Kelley

LinkedIn

Tom is the Senior Vice President of the Automotive, Real Estate & Marketplace Operations for Buyerlink. He runs Buyerlink’s automotive and real estate divisions with a core focus on enterprise client growth and operations.

Tom has a strong background in sales, marketing, customer relations, and operations management. Prior to joining Buyerlink, he managed retail locations for two nationwide, private companies. He joined Buyerlink in 2004 and has held different roles in the company with diverse responsibilities – centered mostly around sales. At Buyerlink, he appreciates the honest communication style of the leadership team and enjoys the freedom to be an entrepreneur within his divisions and test ideas as they come up.

Tom holds a bachelor’s degree in Combined Sciences from Santa Clara University. While he changed his career interests from pre-med to business, Tom still applies his science background to online marketing with testing, analysis, and consumer psychology on websites.

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Tom
Kelley
SVP, Automotive, Real Estate & Marketplace Operations
Buyerlink

Rudd

Lippincott

LinkedIn

Rudd is the Senior Vice President of Marketplace Operations. With an 18-year tenure at One Planet Group, his roots run deep in online marketing and lead generation, fostering long-time relationships and a deep level of mutual respect with colleagues, vendors, and customers.

Rudd attributes his long career at Buyerlink to the company’s commitment to inclusion, equality and work in the spirit of service. Rudd says the culture gives him a higher purpose that extends far beyond the walls of Buyerlink and cares deeply about ensuring these core values are cascaded throughout every single interaction and facet of his work. Knowing his service to the company acts as a vessel to giving back to our local and global community, is why he considers Buyerlink his forever home.

Prior to joining Buyerlink, Rudd cut his teeth in sales and service in retail management and as a licensed mortgage broker. He joined Buyerlink as an entry-level employee within Buyerlink’s (née Reply.com) automotive division, but eagerly took on new roles.

Perhaps his biggest claim to fame, Rudd is the only employee in the history of One Planet to get not one, but two, tattoos of the company’s logos.

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Rudd
Lippincott
SVP, Marketplace Operations
Buyerlink

Gilbert

Manorek

LinkedIn

Gilbert is the Vice President of Information Technology at Buyerlink, where he manages teams of software engineers and web developers for the company’s patented marketplace.

He enjoys being a problem solver and working between the technical and business sides of the company. In this role he collaborates with other executives on new business ideas and improvements to current products. Gilbert joined Buyerlink in 2002, when known as Reply.com. He is the architect behind Buyerlink’s home services and real estate platforms. Gilbert earned his bachelor’s degree from the University of California, Davis, majoring in Computer Science with a minor in Economics.

In his spare time, Gilbert plays basketball and badminton, and enjoys discovering new music – especially progressive rock.

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Gilbert
Manorek
VP, Information Technology
Buyerlink

Nima

Mazloumi

LinkedIn

Nima is the Chief Technology Officer at One Planet Group and it's subsidaries. He manages the complete product experience for users at every stage of development and communicates the strategy across leadership teams on the vision and direction for the product.

Nima has been a full-stack engineer for more than two decades with a focus on object-oriented programming, web, and mobile application development. He first joined One Planet Group in August 2018, attracted to the dedication to creativity in product and design, and for the company’s community service and philanthropy.

Prior to joining One Planet Group, Nima worked for commercial, public, and nonprofit organizations in Europe and the Middle East, managing almost all divisions of an IT organization and complex IT transformations. He holds a doctoral degree in business administration and information systems from the University of Mannheim, Germany.

Nima has lived around the world with stops in Argentina, Australia, Canada, Germany, Israel, Namibia, Switzerland, and the United Kingdom. He currently resides with his family in California, is a singer-songwriter, and stays involved in several community-building activities.

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Nima
Mazloumi
Chief Technology Officer
One Planet Group
Buyerlink

Doug

McKellar

LinkedIn

Doug is the Senior Vice President of Client Success for Buyerlink. His focus is on building strong partnerships with clients, understanding their goals, and delivering tangible results.

Prior to joining Buyerlink, Doug was an accomplished Vice President of Sales with a proven ability to drive organizational change and business transformation. Having worked for large digital marketing organizations, he brought to Buyerlink over 15 years of demonstrated success leading high-performing teams. While experiencing many career highlights, Doug is most proud of developing future leaders and watching their continued career trajectory and success.

Outside of work, Doug is an avid sports fan and is also actively involved in coaching various sports teams. He enjoys travelling and always looks forward to escaping the Canadian winter to warm destinations with his wife, daughter and son. Doug and his family live in the Greater Vancouver, Canada.

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Doug
McKellar
SVP, Client Success
Buyerlink

Bita

Milanian

LinkedIn

Bita Milanian is the Head of Communications & Public Relations at One Planet Group, where she leads the strategic development and execution of communication initiatives that enhance the organization's global presence and brand reputation. With an emphasis on strategic partnerships and stakeholder engagement, Bita is responsible for shaping the narrative across One Planet Group and its subsidiaries.

Bita transitioned to One Planet Group following a notable career in the telecommunications and technology sectors. She previously served as the Senior Vice President of Global Marketing at Ribbon Communications, where her leadership in rebranding efforts, mergers and acquisitions, and global communication strategies significantly expanded the company's reach and influence.

Originally from Iran and a former refugee in Germany before immigrating to the U.S., Bita has called Los Angeles home for over 35 years where she lives with her husband, Bruce. She is deeply committed to her family, including her five grandchildren. Beyond her professional endeavors, Bita is passionately involved in cultural and artistic initiatives, actively contributing to community and cultural organizations

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Bita
Milanian
Head of Communications & PR
One Planet Group
Buyerlink
Autoweb

Brett

Nanigian

LinkedIn

Brett is the Senior Vice President of Product and Technology at AutoWeb. He is responsible for the product, content, and technology of car.com, usedcars.com, autobytel.com, and the related lead and advertising platforms.

Prior to AutoWeb, Brett served in a variety of roles at Cox Automotive and its subsidiary Kelley Blue Book for 12 years. With a career spanning over 25 years, he has experience in product, technology, operations, marketing, and sales.

A native of Massachusetts, Brett holds a bachelor's degree from the University of California, Irvine (UCI), where he majored in both economics and political science and graduated cum laude.  He also has an MBA from the University of Southern California (USC).

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Brett
Nanigian
SVP, Product & Technology
Autoweb

Jenna

Nicholas

LinkedIn

Jenna is the Managing Director of One Planet VC and Head of Corporate Development at One Planet Group. As part of her role, Jenna manages the development of a fund structure to invest in seed and Series A companies. She also leads merger & acquisition efforts as Buyerlink grows its tech platform, both organically and through targeted acquisitions.

Prior to joining One Planet Group, Jenna founded Phoenix Global Impact, a firm that specializes in impact investing, social entrepreneurship, and strategic philanthropy. She also worked with the World Bank Treasury on the development of green bonds. Jenna earned her MBA from the Stanford Graduate School of Business, is a P.D Soros Fellow for New Americans, a recipient of the Stanford Social Innovation Fellowship, an Echoing Green Fellow, a Summit Fellow, and was named in the Forbes 30 under 30 list for Social Entrepreneurship.

Outside of work, Jenna serves as the CEO of Impact Experience which facilitates deep relationships between investors, philanthropists, innovators, and leaders of underestimated communities. She also acts as an advisor to several community development organizations and youth investment projects.

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Jenna
Nicholas
Investment Advisor
Venture Capital

Katherine

Ovadia

LinkedIn

Katherine is the Vice President of People for One Planet Group and its subsidaries.

Katherine has a strong background in recruiting, people development, and employee relations, having worked in the sector for over 20 years.  Prior to One Planet Group, Katherine held HR positions at a boutique software company in San Ramon and at Accenture, a Fortune Global 500 company. Katherine holds an MBA from the Wharton School.

Outside of the office, Katherine is an active board member of her daughter's competitive synchronized swim team. She and her family live in the Bay Area.

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Katherine
Ovadia
VP, People
One Planet Group
Buyerlink
Autoweb

Esteban

Ramirez

LinkedIn

Esteban is the VP of Enterprise Applications for AutoWeb. He oversees the engineering teams responsible for product delivery and IT operations. His areas of responsibility include software development, quality assurance, infrastructure, and automation.

Esteban brings more than 20 years of experience in software delivery, and more than 15 years of experience leading engineering teams in the digital marketing industry. Prior to joining AutoWeb in 2016, Esteban held different leadership roles, including Director of Engineering for HealthCare.com, an insure-tech company, and Director of Engineering for Vantage Media, an advertising technology company.

He holds a B.S. in Computer Science from Universidad de San Carlos de Guatemala and a M.S. in Applied Economics and Business Administration from Universidad del Valle de Guatemala.

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Esteban
Ramirez
VP, Enterprise Applications
Autoweb

André

Segovia

LinkedIn

Andre is the Senior Vice President of Strategy and Operations for One Planet Group.

For over 20 years, Andre has worked with CEO's, executives and boards, from startups to Fortune 100s, working to identity initiatives and discover new sources of value. Prior to joining the One Planet Group, he was a Director of Strategy at Accenture, where he also served as lead of North America Operations for Inclusion, Diversity and Equity.

Andre is a merit scholar and holds an MBA in Strategy and Finance from the University of Rochester. He has executive training in sustainability from Oxford and executive certification in inclusive leadership from UCLA.

Beyond his leadership roles, Andre is a community activist with a passion for racial equity. He sits on the board of Chicago-based nonprofit, Organic Oneness, and is a Mayoral Advisor on DEI initiatives for the City of Walnut Creek.

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André
Segovia
SVP, Strategy & Operations
One Planet Group
Venture Capital

Erin

Spurling

LinkedIn

Erin is the Vice President of Emerging Markets and Call Marketplace at Buyerlink.

A seasoned professional in the digital marketing arena, Erin embarked on her career journey in South Africa as a project manager before transitioning to a full-service marketing agency in her home country of Canada. A decade ago, she discovered her passion for performance media, leading her to contribute significantly to the success of RingPartner, a prominent pay-per-call network, over the past seven years.

Erin’s leadership philosophy revolves around cultivating empowered and accountable teams, and she takes immense pride in witnessing the growth and success of her fellow team members. Her enthusiasm for strategic challenges drives her towards new projects where she can flex her strategic muscles and navigate uncharted territories. An eternal optimist, she firmly believes in finding solutions for every problem, bringing a positive and solution-oriented mindset to the ever-evolving digital marketing landscape.

In her free time, Erin enjoys beekeeping, being in nature, writing music with her husband, and spending time with her all-boys family of five.

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Erin
Spurling
VP, Emerging Markets & Call Marketplace
Buyerlink

Jina

Yoon

LinkedIn

Jina is Vice President of Affiliate Marketing at Buyerlink, where she oversees all aspects of the leads business. She works with various internal teams and external lead providers to deliver high quality leads to our partners.

Before her role at Buyerlink, Jina joined AutoWeb in 2000, then known as Autobytel, and has held various positions across the organization including roles in sales and dealer operations, client retention, sales analysis, market representation, and finance.  She began working with automotive dealers when buying a car on the internet was in its infancy. Over the years, Jina has been privy to the many innovations and changes that the automotive industry has seen in the adaptation to technology and consumer trends. She has a BS from the University of California, Irvine and a MS from the University of Pennsylvania.

Outside of work, Jina enjoys the outdoors – backpacking, climbing, and hiking - and has recently learned how to ski. Her favorite trip to date has been rafting through the Grand Canyon.  She also plays the piano and drums and is learning how to play the guitar.

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Jina
Yoon
VP, Affiliate Marketing
Buyerlink
world map
Corporate Headquarters

San Francisco Bay Area

1820 Bonanza Street
Walnut Creek, CA 94596

Corporate Headquarters

San Francisco Bay Area

1820 Bonanza Street
Walnut Creek, CA 94596

Utah

American fork

1276 S 820 E, Suite 120

American Fork, UT 84003

Utah

American fork

1276 S 820 E, Suite 120

American Fork, UT 84003

Ukraine

Dnipro

Barykada St
15A Dnipro, Dnipropetrovsk Region,
Ukraine 49000

Ukraine

Dnipro

Barykada St
15A Dnipro, Dnipropetrovsk Region,
Ukraine 49000

Canada

Victoria

3795 Carey Road, Suite 302
Victoria, BC V8Z 6T8

Canada

Victoria

3795 Carey Road, Suite 302
Victoria, BC V8Z 6T8

Armenia

Yerevan

Yerevan Plaza
Surb Grigor Lusavorchi St. 9, 3rd Floor
Yerevan, Armenia, 0015

Armenia

Yerevan

Yerevan Plaza
Surb Grigor Lusavorchi St. 9, 3rd Floor
Yerevan, Armenia, 0015